PRESS RELEASE
Burberry partners with DWA NOVA
Using the DWA NOVA media visualization platform, Burberry has designed a brand new interactive, digital experience.
Christopher Bailey, Chief Creative and Chief Executive Officer of Burberry said:
“DreamWorks Animation is peerless in the work that it has done on the big screen in so many stunning films. They have constantly pushed the boundaries of what is possible in digital animation and with their latest NOVA platform we have been able to partner with them to create something really beautiful and engaging for our customers. We are thrilled to be working with such an incredible company led by Jeffrey Katzenberg – a truly innovative and creative thinker. We are looking forward to seeing how audiences react.”
Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation said:
“Burberry is a world leader in luxury, and, leveraging NOVA’s technology, we’re thrilled to help them demonstrate a new and innovative product experience that enables consumers to both personalize and visualize the iconic Burberry scarf.”
“The NOVA visualisation platform is ideally suited for this type of consumer engagement,” said Lincoln Wallen,” Chief Technology Officer of DreamWorks Animation and NOVA’s CEO. “We’ve paired our state-of-the-art renderer, the same type of technology we use to power our 3D films with our highly-scalable digital asset management solution — all delivered through a cloud-based platform. Put simply, the result for Burberry is not only a tremendous amount of flexibility, but also a product that looks just as beautiful on screen as it does in stores.”
The experience will launch on the 14th December at 10am GMT and will run 24 hours a day until the 31st December.