“I am really excited that I get to announce a new partnership that we have formed with DreamWorks and their newly formulated technology company, NOVA. Using the NOVA visualization platform, we are building a 3-Dimensional digital design system that will transform our product creation process. This partnership will deliver new capabilities for our designers. It will create digital print applications in seconds, photo-real 3-Dimensional visualizations and ultra-rapid prototyping.
Having premium, on-demand 3-Dimensional imagery will further unleash our team’s ability to obsess their craft, to fuel their imagination and deliver performance innovation for our athletes.
DreamWorks and NOVA are innovators in their industry, just as we are in ours. So just consider it. DreamWorks designs for the animated body in motion while we design for the human body in motion. That creates a successful recipe for transforming the way we design and bring innovation to our athletes. DreamWorks is the kind of partnership you’d only see from Nike. This is how we lead.”
– Jeanne Jackson,
President, Product and Merchandising at Nike